Placement Opportunity
A time in an Ad Break where an ad insertion–or a replacement or delection of existing baked-in ad–can occur. An Ad Break can consist of one or more Placement Opportunities.
A time in an Ad Break where an ad insertion–or a replacement or delection of existing baked-in ad–can occur. An Ad Break can consist of one or more Placement Opportunities.
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized by advertising revenue instead of a subscription revenue. This term is typically associated with a streaming service delivering TV though an application . . . Read more
Advertising that appears before, during or after digital video content in a video player (i.e., pre-roll, mid-roll, post-roll video ads). Digital video ads include TV commercials online and can appear in streaming content or in downloadable video.
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as a gaming console or streaming box or stick and is able to access a variety of video content.
Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video . . . Read more
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular advertising identifiers include Apple’s identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google . . . Read more
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.