Client-side Ad Insertion

Last Modified:
Oct 11, 2022 @ 11:08 pm
Tags:

Definition

Client-side Ad Insertion () is a client-side technology that enables publishers to insert ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video content on the video playback device, web page or app.

Related Information

Version:
1.0
Abbreviation:
CSAI
Was this article helpful?
YesNo

The Streaming Video Wiki is organized and maintained by the Streaming Video Technology Alliance, a global technical association dedicated to solving the critical technical challenges of streaming high-quality video at scale. For more information about the SVTA or questions about this Wiki, please contact the SVTA.