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Adaptive Bitrate
Application Programming Interface
Common Media Application Format
Common Media Client Data
Common Media Server Data
Content Delivery Network
Coordinated Universal Time
Digital Rights Management
Encoder Boundary Point
Event Message

Category: Advertising

Ad Insertion Conceptual Process

Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and

Trick Play

Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual

Insertion Order

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

Ad Impression

The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of

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