Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively and seamlessly. In SGAI, the server utilizes manifest mechanisms to provide ad opportunity marking and priming with the player performing the final
Example of companies involved in the buying and selling of advertising.
Simplified reference architecture for CSAI and SSAI systems
Typical sequential diagram showing workflows for a typical ad insertion process
High level overview of the typical functional components used in an ad supported streaming application.
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.
Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only
An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
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