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Adaptive Bitrate
Application Programming Interface
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Common Media Client Data
Common Media Server Data
Content Delivery Network
Coordinated Universal Time
Digital Rights Management
Encoder Boundary Point
Event Message

Category: Advertising

Ad Insertion Conceptual Process

Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.

Trick Play

Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only

Insertion Order

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

Ad ID

Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which

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