Advertising Buyers and Sellers
Example of companies involved in the buying and selling of advertising.
Example of companies involved in the buying and selling of advertising.
Simplified reference architecture for CSAI and SSAI systems
Typical sequential diagram showing workflows for a typical ad insertion process
High level overview of the typical functional components used in an ad supported streaming application.
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.
Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only
An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
VAST-based advertisement insertion into a video streaming session.
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which
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