ABR
(10)
ABR Client Side Latency
Common Media Application Format
Dynamic Adaptive Streaming over HTTP
Encoded Bitrate
Encoder Boundary Point
HTTP Live Streaming
Manifest
The Viability of Multicast ABR in Future Streaming Architectures
Unicast
Variant
Adaptive Bitrate
(4)
Adaptive Bitrate
Manifest
Microsoft Smooth Streaming
Advertising
(11)
Ad ID
Ad Impression
Addressable TV
Advertising Buyers and Sellers
Advertising Identifier
Demand-Side Platform
Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
Industry Associations and Standards Organizations
Insertion Order
Streaming Advertising Tech Stack
Typical Streaming Advertising Insertion Sequence
Architecture
(1)
CSAI and SSAI Reference Architecture
Association
(2)
Industry Associations and Standards Organizations
Streaming Video Technology Alliance
Audio
(9)
Apple QuickTime Movie File
Common Media Application Format
Encoded Bitrate
Encoder-Decoder
Motion Picture Experts Group
Presentation Timestamp
Real Time Messaging Protocol
Secure Reliable Transport
Transport Stream
Bitrate
(8)
Adaptive Bitrate
Advanced Video Coding
Encoded Bitrate
High Efficiency Video Codec
Manifest
Microsoft Smooth Streaming
Quality of Service
Cache
(8)
Cache Efficiency
Cache Hit
Cache Miss
Open Cache Logging Requirements Specification
Open Cache Request Routing Functional Specification
Open Cache Request Routing Service Provisioning Interface Specification
Open Cache Solution Functional Requirements Document
Varnish Cache
CDN
(10)
Canonical Name Record
CDN Configuration
Load Balancing
Open Cache Logging Requirements Specification
Open Cache Request Routing Functional Specification
Open Cache Request Routing Service Provisioning Interface Specification
Open Caching Configuration Interface: Part 1
Open Caching Configuration Interface: Part 3 - Publishing Layer APIs
Open Caching Logging Integration Functional Specification
Shield Cache
CDNi
(2)
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Open Caching Configuration Interface: Part 3 - Publishing Layer APIs
Closed Captions
(1)
Encoder-Decoder
CMAF
(5)
CMAF Chunk
CMAF Fragment
CMAF Segment
CMAF Tech Brief
ID3
Configuration
(3)
Open Caching Configuration Interface: Part 1
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Open Caching Configuration Interface: Part 3 - Publishing Layer APIs
Content Delivery Network
(2)
Content Delivery Network
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
CPU
(1)
WATTs KPI For Streaming Sustainability
CSAI
(2)
Client-side Ad Insertion
CSAI and SSAI Reference Architecture
DAI
(1)
Dynamic Ad Insertion
DASH
(6)
Common Media Application Format
Encoded Bitrate
Low-Latency Dynamic Adaptive Streaming over HTTP
Manifest
Media Presentation Description
Producer Reference Time
Data
(14)
Addressable TV
Application Programming Interface
Common Media Client Data
Common Media Server Data
Content Delivery Network
Data Schema
Encoder-Decoder
ISO Base Media File Format
JavaScript Object Notation
mediainfo
Real Time Messaging Protocol
Supplemental Enhancement Information
Transport Stream
WATTs KPI For Streaming Sustainability
Delivery
(5)
Content Delivery Network
Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
Key Network Delivery Metrics
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Optimizing Video Delivery With The Open Caching Network
Diagram
(3)
Diagram: Streaming Service Schema and WATTs Measurement
Typical Streaming Advertising Insertion Sequence
WATTs KPI For Streaming Sustainability
Discovery
(1)
Quality of Experience
Encoding
(2)
Adaptive Bitrate
Vertical Interval Timecode
Format
(6)
Apple QuickTime Movie File
Common Media Application Format
Dynamic Adaptive Streaming over HTTP
ID3
ISO Base Media File Format
Transport Stream
Fragment
(1)
fragmented MP4
GOP
(1)
Group of Pictures
HLS
(6)
Comments on HLS Steering Proposal
Common Media Application Format
Encoded Bitrate
Low-latency HTTP Live Streaming
Manifest
Presentation Timestamp
HTTP
(9)
Adaptive Bitrate
Dynamic Adaptive Streaming over HTTP
High Efficiency Streaming Protocol
HTTP Live Streaming
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Media Presentation Description
Microsoft Smooth Streaming
Quick UDP Internet Connections
HTTPS
(2)
JavaScript Object Notation
Time To First Byte
IETF
(1)
Real Time Streaming Protocol
Interactive
(3)
Advanced TV
Industry Associations and Standards Organizations
Interactive TV
IP
(7)
Digital Rights Management
Domain Name Server
Geo-Data for IPv6
Internet Speech Audio Codec
Unicast
User Datagram Protocol
Virtual Multichannel Video Programming Distributor
ISP
(1)
Open Caching Logging Integration Functional Specification
Latency
(11)
ABR Client Side Latency
Event Message
High Efficiency Streaming Protocol
Latency
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Producer Reference Time
Quick UDP Internet Connections
Real Time Messaging Protocol
Secure Reliable Transport
Metadata
(11)
Apple QuickTime Movie File
Event Message
ID3
Media Presentation Description
Metadata
Metadata Aggregator
Metadata Enhancement
Metadata Landscape
Metadata Mapping
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Supplemental Enhancement Information
mp4
(1)
fragmented MP4
MPEG-DASH
(3)
Low-Latency Dynamic Adaptive Streaming over HTTP
Manifest
Media Presentation Description
Multicast
(4)
Multicast
Multicast ABR
The Viability of Multicast ABR in Future Streaming Architectures
User Datagram Protocol
Networking
(1)
User Datagram Protocol
Open Caching
(10)
Home Storage Functional Specification
Open Cache Logging Requirements Specification
Open Caching Configuration Interface: Part 1
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Open Caching Configuration Interface: Part 3 - Publishing Layer APIs
Open Caching Content Management Operations Specification
Open Caching Logging Integration Functional Specification
Open Caching Performance Measurement Specification
Open Caching Relayed Token Authentication
Optimizing Video Delivery With The Open Caching Network
Parent
(67)
ABR Client Side Latency
Ad Impression
Ad Insertion Conceptual Process
Adaptive Bitrate
Advanced Video Coding
Advertising Buyers and Sellers
Apple QuickTime Movie File
Application Programming Interface
Common Media Application Format
Common Media Client Data
Common Media Server Data
Coordinated Universal Time
CSAI and SSAI Reference Architecture
Demand-Side Platform
Diagram: Streaming Service Schema and WATTs Measurement
Dynamic Adaptive Streaming over HTTP
Encoded Bitrate
Encoder Boundary Point
Encoder-Decoder
Endpoint
Event Message
fragmented MP4
High Efficiency Streaming Protocol
High Efficiency Video Codec
HTTP Live Streaming
Hypertext Transfer Protocol
ID3
Industry Associations and Standards Organizations
Insertion Order
ISO Base Media File Format
Key Performance Indicator
Live Streaming Workflow
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Mean Time To Detection
Mean Time to Resolution
Media Presentation Description
Microsoft Smooth Streaming
Monitoring Techniques
Motion Picture Experts Group
Network Time Protocol
Perceptual Video Quality
Perceptual Video Quality (PVQ) Domain Model
Presentation Timestamp
Producer Reference Time
QoS/QoE/PQ/APM
Quality of Experience
Quality of Service
Quick UDP Internet Connections
Round Trip Time
Secure Reliable Transport
Squid Cache
Streaming Advertising Tech Stack
Streaming Video Technology Alliance
Supplemental Enhancement Information
TensorFlow
Time To First Byte
Time To First Frame
Trick Play
Typical Streaming Advertising Insertion Sequence
Universally Unique Identifier
Varnish Cache
Vertical Blanking Interval
Vertical Interval Timecode
Video.js
WATTs KPI For Streaming Sustainability
Protocol
(11)
High Efficiency Streaming Protocol
Hypertext Transfer Protocol
Internet Group Management Protocol
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Network Time Protocol
Quick UDP Internet Connections
Real Time Messaging Protocol
Secure Reliable Transport
User Datagram Protocol
WATTs KPI For Streaming Sustainability
QoE
(13)
5G and the Edge Cloud for Streaming Video
Best Practices for End-to-End Workflow Monitoring
Digital Rights Management
Key Network Delivery Metrics
Key Performance Indicator
Manifest
Mean Time To Detection
Mean Time to Resolution
Objective Perceptual Video Quality
Perceptual Video Quality
QoS/QoE/PQ/APM
Quality of Experience
Quality of Service
QoS
(8)
Digital Rights Management
Manifest
Mean Time To Detection
Mean Time to Resolution
Perceptual Video Quality
QoS/QoE/PQ/APM
Quality of Experience
Quality of Service
QUIC
(2)
QUIC Tech Brief
Quick UDP Internet Connections
Security
(2)
Digital Rights Management
Secure Reliable Transport
Segment
(3)
Encoder Boundary Point
Manifest
Time To First Byte
SMPTE
(2)
Industry Associations and Standards Organizations
Temporal Metadata
SRT
(1)
Secure Reliable Transport
SSAI
(2)
CSAI and SSAI Reference Architecture
Server-side Ad Insertion
SVTA
(1)
QUIC Tech Brief
TLS
(1)
Time To First Byte
ts
(1)
HTTP Live Streaming
UDP
(2)
Quick UDP Internet Connections
User Datagram Protocol
Unicast
(1)
Unicast
URL
(1)
Manifest
VAST
(2)
Industry Associations and Standards Organizations
VAST Ad-Stitching Process
Video
(52)
Ad Impression
Adaptive Bitrate
Advanced Video Coding
Apple QuickTime Movie File
Common Media Application Format
Content Delivery Network
dash.js
Digital Rights Management
Digital Video Advertising
Encoded Bitrate
Encoder-Decoder
Eyevinn
Group of Pictures
High Efficiency Streaming Protocol
High Efficiency Video Codec
HTTP Live Streaming
Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
Industry Associations and Standards Organizations
Key Network Delivery Metrics
Libav
Live Streaming Workflow
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Manifest
Motion Picture Experts Group
Objective Perceptual Video Quality
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
OpenPlayerJS
Optimizing Video Delivery With The Open Caching Network
Over-the-Top
Perceptual Video Quality
Perceptual Video Quality (PVQ) Domain Model
Plyr
Presentation Timestamp
QoS/QoE/PQ/APM
Quality of Experience
Quality of Service
Real Time Messaging Protocol
Secure Reliable Transport
Shaka Player
Streaming Video Technology Alliance
Supplemental Enhancement Information
Time To First Byte
Transport Stream
Trick Play
User Datagram Protocol
Vertical Blanking Interval
Vertical Interval Timecode
Video on Demand
Video.js
Virtual Multichannel Video Programming Distributor
VOD Addressable
Watermarking
(1)
Forensic Watermarking Implementation Considerations for Streaming Media
Workflow
(4)
Best Practices for End-to-End Workflow Monitoring
Common Media Client Data
Common Media Server Data
Live Streaming Workflow

Streaming Advertising Tech Stack

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Last Modified:
Apr 12, 2024 @ 9:29 am
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High level overview of the typical functional components used in an ad supported streaming application.

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