Tag: Advertising

Ad Insertion Conceptual Process

Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and

Trick Play

Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual

Insertion Order

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

Ad Impression

The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of

The Streaming Video Wiki is organized and maintained by the Streaming Video Technology Alliance, a global technical associated to solving the critical technical challenges of streaming high-quality video at scale. For more information about the SVTA or questions about this Wiki, please contact the SVTA.