Tag: Advertising

Insertion Order

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

Ad Impression

The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of

Industry Associations and Standards Organizations

There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below

Addressable TV

TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic,

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