There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to
Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on
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