Insertion Order

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Last Modified:
Jul 24, 2023 @ 10:44 am
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Definition

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought deal and provides information the ad operations team needs to execute the ad campaign.

Related Information

Version:
1.0
Abbreviation:
IO

Contributing Members

These are individual who worked on finalizing this definition which may include writing from scratch, modifying content contributed by a company, or reviewing and approving the entry.

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