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Industry Associations and Standards Organizations

Last Modified:
Apr 12, 2024 @ 9:29 am

There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below is a list of organizations, a description, a categorization, and a link to the organization itself.

Organization Name


Relevant Documents



The WAVE (Web Application Ecosystem) Project, hosted by the Consumer Technology (CTA)®, aims to improve how internet-delivered commercial video is handled on consumer electronics devices and to make it easier for content creators to distribute video to those devices.

Organization NameCategoryRelevant DocumentsSimple Description
Society of Motion Picture and Television Engineers (SMPTE)SDO
is the global society of media professionals, technologists and engineers working together to drive the industry forward. Technical brilliance. Creative passion. A shared dedication to the collaborative process. From the early days of entertainment technology to the latest digital media breakthroughs, the brightest minds in the industry have found their community in SMPTE, the home of creative technology.
 Ad-ID Technical Association
Ad-ID benefits the whole ecosystem by providing an identity system for assets and a consistent set of naming conventions to help companies across the industry transact with less friction. This means advertisers, agencies, publishers and their partners can focus on the things that create and capture value.
Interactive Advertising Bureau (IAB)SDO/Trade AssociationDigital Video Ad Serving Template ()
The Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
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