Tag: Interactive

Industry Associations and Standards Organizations

There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below

Interactive TV

A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a

Advanced TV

TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV),

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