There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV),
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