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Adaptive Bitrate
Application Programming Interface
Common Media Application Format
Common Media Client Data
Common Media Server Data
Content Delivery Network
Coordinated Universal Time
Digital Rights Management
Encoder Boundary Point
Event Message

Tag: Interactive

Industry Associations and Standards Organizations

There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below is a list of organizations, a description, a categorization, and a link to the organization itself. Organization Name Category Relevant Documents Simple Description SDO  

Interactive TV

A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.

Advanced TV

TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable

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