Interactive TV

A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.

Related Information

Version:
1.0
Abbreviation:
iTV
First Published:
10/11/2022
Last Modified:
Oct 11, 2022 @ 11:18 pm

Related Terms

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Last modified:
Oct 11, 2022 @ 11:18 pm

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