Advertising
Ad Avail
Ad Break
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Ad Identifier
Ad Impression
Ad Insertion Conceptual Process
Ad Pod
Ad Server
Ad-ID.org
Addressable TV
Advanced TV
Advertising Buyers and Sellers
Advertising Identifier
Advertising-based Video-on-Demand
Client-side Ad Insertion
Connected TV
CSAI and SSAI Reference Architecture
Demand-Side Platform
Digital Video Advertising
Dynamic Ad Insertion
Free Ad-Supported Television
Insertion Order
Interactive TV
Linear Addressable
Placement Opportunity
Placement Opportunity Information Service
Server-side Ad Insertion
Smart TV
Streaming Advertising Tech Stack
Trick Play
Typical Streaming Advertising Insertion Sequence
Variant
VAST Ad-Stitching Process
VOD Addressable
Analytics
Key Performance Indicator
Time To First Byte
WATTs KPI For Streaming Sustainability
Audio
ID3
Internet Speech Audio Codec
MP3
Broadcast
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Quadrature Amplitude Modulation
CDN
ABR Client Side Latency
Bandwidth
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Extension Mechanisms For DNS
Ingest
Last Mile
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Unicast
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Ecosystem
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Ad Server
Client-side Ad Insertion
Streaming Video Technology Alliance
Encoding and Packaging
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Ad-ID.org
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eXtensible Markup Language
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International Standard Audiovisual Numbe
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JavaScript Object Notation
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Metadata
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Temporal Metadata
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Network (Application)
Artificial Intelligence
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Machine Learning
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Bandwidth
Cache
Domain Name Server
Edge Server
Endpoint
Fifth Generation Mobile Network
Fourth Generation Mobile Network
Live Streaming Workflow
Network Time Protocol
Third Generation Mobile Network
Open Source Project
dash.js
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FFmpeg
gstreamer
Libav
mediainfo
NGINX
Open Broadcast Systems
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Shaka Player
Squid Cache
TensorFlow
Varnish Cache
Video.js
Personalization
Geo Content Replacement
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Real Time Streaming Protocol
Transport Stream
WebVTT
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Hypertext Transfer Protocol
Live Streaming Workflow
Quick UDP Internet Connections
Real Time Messaging Protocol
Protocol (Transport)
Adaptive Bitrate
Internet Group Management Protocol
Latency
Live Streaming Workflow
Multicast
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Quick UDP Internet Connections
Real Time Messaging Protocol
Round Trip Time
Secure Reliable Transport
User Datagram Protocol
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ABR Client Side Latency
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Apple QuickTime Movie File
Common Media Application Format
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Digital Rights Management
Dynamic Adaptive Streaming over HTTP
Encoded Bitrate
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fragmented MP4
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Manifest
Mean Time To Detection
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Monitoring Techniques
Objective Perceptual Video Quality
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QoS/QoE/PQ/APM
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Quick UDP Internet Connections
Round Trip Time
Time To First Byte
Time To First Frame
Universally Unique Identifier
Security
Bad Actor
Conditional Access System
Descriptive Metadata
Digital Rights Management
Encryption
Forensic Watermarking
Geo Blocking
Geo Content Replacement
High-bandwidth Digital Content Protection
Key Rotation
Live Streaming Workflow
Multi-Key
Single Sign-On
Stream Leakage
Tokenized URL
URL Tokenization
Watermarking
Services
Advertising-based Video-on-Demand
Catch'up TV
Live-to-File
Live-to-VOD
Start-Over
Timeshift
Trick Play
Trick Play
Video on Demand
Virtual Multichannel Video Programming Distributor
Services (Content Consumption)
Linear Programming
On-Demand Programming
Services (Content Creation)
Live Content
Non-Live Content
Sustainability
Diagram: Streaming Service Schema and WATTs Measurement
WATTs KPI For Streaming Sustainability
Technical Association
Streaming Video Technology Alliance
Technical Specification
5G and the Edge Cloud for Streaming Video
All Coming Together: A Collaborative Effort to Achieve Comprehensive End-to-End Monitoring
Best Practices for End-to-End Workflow Monitoring
Best Practices for Reducing Live Streaming Latency
CMAF Tech Brief
Comments on HLS Steering Proposal
eXtended Reality Brief
Forensic Watermarking Implementation Considerations for Streaming Media
Geo-Data for IPv6
Home Storage Functional Specification
Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
Industry Associations and Standards Organizations
Key Network Delivery Metrics
Metadata Landscape
Mobile Video: Exposed
Open Cache Logging Requirements Specification
Open Cache Request Routing Functional Specification
Open Cache Request Routing Service Provisioning Interface Specification
Open Cache Solution Functional Requirements Document
Open Caching Configuration Interface: Part 1
Open Caching Configuration Interface: Part 2 - Extensions to CDNi Metadata Object Model
Open Caching Configuration Interface: Part 3 - Publishing Layer APIs
Open Caching Content Management Operations Specification
Open Caching Logging Integration Functional Specification
Open Caching Performance Measurement Specification
Open Caching Relayed Token Authentication
Optimizing Video Delivery With The Open Caching Network
QUIC Tech Brief
Securing Streaming Video
The State of VR/360-Degree Video
The Viability of Multicast ABR in Future Streaming Architectures
Technical Standard
Industry Associations and Standards Organizations
Motion Picture Experts Group
Uncategorized
Video
ABR Client Side Latency
Ad Insertion Conceptual Process
Ad Pod
Adaptive Bitrate
Addressable TV
Advanced TV
Advanced Video Coding
Advertising-based Video-on-Demand
CMAF Fragment
Common Media Application Format
Connected TV
Delay Line
Demand-Side Platform
Free Ad-Supported Television
Group of Pictures
ID3
Interactive TV
ISO Base Media File Format
Key Performance Indicator
Linear Addressable
Live Streaming Workflow
Low-Latency Dynamic Adaptive Streaming over HTTP
Low-latency HTTP Live Streaming
Manifest
Media Presentation Description
Microsoft Smooth Streaming
Motion Picture Experts Group
Over-the-Top
Presentation Timestamp
Producer Reference Time
Smart TV
Supplemental Enhancement Information
Time To First Byte
Trick Play
Variant
Vertical Blanking Interval
Vertical Interval Timecode
VOD Addressable

Advanced TV

Published:
Last Modified:
Oct 11, 2022 @ 11:43 pm
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Definition

TV content that has evolved beyond traditional linear television models. This umbrella term is inclusive of the following: TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable

Other Versions of Definition

Related Information

Version:
1.0

Related Terms

Addressable TV
Connected TV
Interactive TV
Linear Addressable
Smart TV
VOD Addressable
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