Addressable TV

TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.

Related Information

Version:
1.0
Other names:
Addressable
First Published:
10/11/2022
Last Modified:
Oct 11, 2022 @ 10:58 pm
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Last modified:
Oct 11, 2022 @ 10:58 pm

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