TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
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