Addressable TV
ⓘ Information
- Published
- October 11, 2022
- Updated
- August 20, 2024
- Version
- 1.0
- Other names
- Addressable
Definition
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
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