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Advertising Identifier

Last Modified:
Jul 24, 2023 @ 10:37 am

Definition

A unique identifier associated with a device on which will be shown that is used for greater control in the targeting of ads to the device. Popular advertising identifiers include Apple's identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google Advertising ID (GAID).

Related Information

Version:
1.0
Abbreviation:
Ad ID

Related Terms

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These are individual who worked on finalizing this definition which may include writing from scratch, modifying content contributed by a company, or reviewing and approving the entry.

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