A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popuar advertising identifiers include Apple’s identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google Advertising ID (GAID).
The Streaming Video Wiki is organized and maintained by the Streaming Video Technology Alliance, a global technical associated to solving the critical technical challenges of streaming high-quality video at scale. For more information about the SVTA or questions about this Wiki, please contact the SVTA.
© All Rights Reserved 2022, Streaming Video Technology Alliance.