A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular advertising identifiers include Apple’s identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google . . . Read more
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs associated with information about advertising creatives, the system can function in a manner similar to how your driver’s license number can be . . . Read more
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was viewed
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
A time in digital content where ad insertions–or replacements or deletions of existing baked-in ads–can occur without the action impacting the underlying entertainment programming. An Ad Break can be of varying lengths and can be placed at any point in the content (pre, mid, or post). An Ad Break typically . . . Read more
A time in an Ad Break where an ad insertion–or a replacement or deletion of existing baked-in ad–can occur. An Ad Break can consist of one or more Ad Avails.
Program content that has been encoded into a particular bit rate, frame size and/or frame rate. ABR streaming technology provides consistent, high-quality viewing in situations where bandwidth may fluctuate, and where viewers may be on a wide range of devices by combining multiple variants into a single package that represents . . . Read more
The Placement Opportunity Information Service (POIS) provides an interface to a repository of descriptions of opportunities for placement of content within an audio/video stream. Frequently these specify opportunities for insertion of advertising content within entertainment programming. The POIS may also contain attributes and constraints for each placement opportunity, platform compliance, . . . Read more
