Ad Server
ⓘ Information
- Published
- October 11, 2022
- Updated
- August 20, 2024
- Version
- 1.0
- Abbreviation
- ADS
- Other names
- Ad Decision Server
Definition
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was viewed
Categories
Discussion
Log in with a Wiki account to view proposed edits and editorial discussions.