Addressable TV
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs associated with information about advertising creatives, the system can function in a manner similar to how your driver’s license number can be . . . Read more
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was viewed
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
A time in digital content where ad insertions–or replacements or deletions of existing baked-in ads–can occur without the action impacting the underlying entertainment programming. An Ad Break can be of varying lengths and can be placed at any point in the content (pre, mid, or post). An Ad Break typically . . . Read more
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until 2003.
Smallest referenceable unit containing at least a MovieFragmentBox (moof) and a MediaDataBox (mdat) atom in CMAF standard.