Ad Identifier
ⓘ Information
- Published
- October 1, 2022
- Updated
- August 20, 2024
- Version
- 1.0
- Abbreviation
- AD-ID
Definition
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until 2003.
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