ATSC
Advanced Television Standard Committee
Advanced Television Standard Committee
Application Programming Interface
Advanced Encryption Standard
Internet Protocol Television (IPTV) is TV delivered over Internet Protocol (IP) rather than using QAM (Quadrature Amplitude Modulation) over a wire or OTA (Over The Air).
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source content at multiple bit rates with the video player choosing the most appropriate to makes playback as smooth as possible for viewers . . . Read more
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often used as the basis upon which digital advertising is bought and sold. In practice, an impression for a video ad typically occurs . . . Read more
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which . . . Read more
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular advertising identifiers include Apple’s identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google . . . Read more
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable