Ad ID
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an…
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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Ad Identifier
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until…
Read articleAd Impression
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often…
Read articleAd-ID.org
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs…
Read articleAddressable TV
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors…
Read articleAdvertising Buyers and Sellers
Example of companies involved in the buying and selling of advertising.
Read articleAdvertising Identifier
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular…
Read articleAdvertising-based Video-on-Demand
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an…
Read articleDemand-Side Platform
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Read articleImproved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To…
Read articleIndustry Associations and Standards Organizations
There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below is a list…
Read articleInsertion Order
An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal…
Read articleServer-Guided Ad Insertion (SGAI)
Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively…
Read articleServer-Guided Ad Insertion (SGAI) Diagram
Reference architecture for SGAI
Read articleStreaming Advertising Tech Stack
High level overview of the typical functional components used in an ad supported streaming application.
Read articleTypical Streaming Advertising Insertion Sequence
Typical sequential diagram showing workflows for a typical ad insertion process
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