Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

Last Modified:
Oct 13, 2022 @ 8:48 pm

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (), content publishers must take into account the with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Alliance's Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.

Responsible Organization

Working Group

Working Group Chairs

Included Terms

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