Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which . . . Read more
Real Time Messaging Protocol is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia for streaming between Flash Player and the Flash Communication Server, it has since been widely adopted for streaming to and from other end points due . . . Read more
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A time in an Ad Break where an ad insertion–or a replacement or delection of existing baked-in ad–can occur. An Ad Break can consist of one or more Placement Opportunities.
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized by advertising revenue instead of a subscription revenue. This term is typically associated with a streaming service delivering TV though an application . . . Read more
Advertising that appears before, during or after digital video content in a video player (i.e., pre-roll, mid-roll, post-roll video ads). Digital video ads include TV commercials online and can appear in streaming content or in downloadable video.
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as a gaming console or streaming box or stick and is able to access a variety of video content.
Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video . . . Read more
