Diagram: Streaming Service Schema and WATTs Measurement
This diagram is a high-level schema of a streaming service and its relationships to measuring WATTs throughout the system.
This diagram is a high-level schema of a streaming service and its relationships to measuring WATTs throughout the system.
VAST-based advertisement insertion into a video streaming session.
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which . . . Read more
Real Time Messaging Protocol (RTMP) is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia for streaming between Flash Player and the Flash Communication Server, it has since been widely adopted for streaming to and from other end points . . . Read more
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A time in an Ad Break where an ad insertion–or a replacement or delection of existing baked-in ad–can occur. An Ad Break can consist of one or more Placement Opportunities.
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized by advertising revenue instead of a subscription revenue. This term is typically associated with a streaming service delivering TV though an application . . . Read more
Advertising that appears before, during or after digital video content in a video player (i.e., pre-roll, mid-roll, post-roll video ads). Digital video ads include TV commercials online and can appear in streaming content or in downloadable video.