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Author: Jason Thibeault

Application Programming Interface (API)

Application Programming Interface (API) is a software intermediary that allows two applications to communicate with each other. They can be used to access data and service functionality within applications or databases.

Time To First Byte

Time to First Byte (TTFB) refers to the time between the browser requesting a resource (i.e., a webpage, a video manifest, a video segment) and when it receives the first byte of information from the server. This time includes DNS lookup and establishing the connection using a TCP handshake and TLS handshake if the request is made . . . Read more

Ad Insertion Conceptual Process

Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.