Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to . . . Read more
This document describes key network delivery metrics for streaming Internet video. The Streaming Video Alliance Quality of Experience (QoE) working group (WG) developed these metrics as a common language to describe effectiveness of network delivery. Although many more metrics could have been documented, these particular metrics represent the most common . . . Read more
The evolution of content distribution models over the past decades has introduced a tremendous amount of flexibility for content processing and delivery. The availability of metadata, which provides information related to descriptive, business, and technical aspects of content, is needed to take advantage of advanced content streaming approaches. Commonly used . . . Read more
This consumer research study, based on 1000 respondents, was fielded in late 2016 and explored attitudes and behaviors around watching video on mobile phones.
The SVTA QUIC Tech Brief examines some of the differences and improvements between TCP and QUIC and provides an overview of HTTP/3. It examines the deployment model and summarizes some of the pros and cons that streaming providers need to consider before QUIC adoption.
The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the use of a variety of technologies including watermarking, Digital Rights Management (DRM), fingerprinting, and cryptography. This document examines and discusses the streaming video system to . . . Read more
VR/360-degree video is an exciting evolution of traditional video content and both entertainment companies and traditional businesses are exploring its uses. While consumer adoption of VR video is still at the beginning of the adoption curve, many content owners and marketers are looking to this innovative medium to differentiate themselves . . . Read more
This paper explores the technology behind Multicast ABR and its potential to improve how video content is streamed over IP, meeting the network operator’s needs for a scalable way to deliver growing video traffic and end-users’ demands for the best possible streaming experience.
This document describes the functional specification of open-caching relayed-token-authentication mechanism. The focus is on generically supporting URI signing using this method. There are additional applications – like user Cookies, which are mentioned in this document without getting into the specifics. While multiple different CDNs, as well as CDNi, support Tokenization . . . Read more
