5G is the fifth generation of cellular networks and it brings new capabilities that have the potential to create opportunities for consumers, businesses, and society. This is particularly true in the media and entertainment sector, where 5G offers the promise of greater consumer reach and new, more immersive services. Increasingly, . . . Read more
This paper, originally published by SCTE ISBE, outlines a collaborative integration of manifest delivery, analytics, quality metrics, visual dashboard, and reporting methods while highlighting several demonstration use-cases. This proof-of-concept study will prove helpful for ad operations teams to enable a reliable Quality of Service (QoS) across streaming devices while validating . . . Read more
As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well as a differentiator between competing video streaming services. Yet, consistent, systematic, standardized, objectively measured, and business-rules-driven QoE assurance continues to be an elusive goal. This . . . Read more
Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has raised concern with the latency delta between broadcast and OTT streams. In addition, new OTT use cases have emerged that demand the lowest possible latency. . . . Read more
This document provides an explanation of the Common Media Application Format (CMAF) and the Alliance’s position on it within a streaming video workflow.
In this document, a cross-functional working group committee reviews and responds to the HLS Content Steering Proposal 1.1b1 and the subsequent Redundant Stream Steering Proposal (RSS).
Extended Reality (XR) is becoming deeply ingrained in the consumer entertainment space and represents an interesting opportunity to provide immersive video experiences for the creators of premium entertainment and gaming content. This document looks at the XR use cases that are currently being deployed in both the entertainment and enterprise . . . Read more
The piracy of online video content is a significant issue for content owners and distributors. This document explains the technology of watermarking and how it can be employed, in various methods, to secure video against theft.
There are many different approaches to associating attributes to an IP address and many different attributes that can apply. There are also several different approaches to delivering that data. This document will focus on attributes that fall into three categories: Identity, Service, and Location. Identity can include a user’s name, . . . Read more
This document addresses use cases and functional requirements for the home storage open caching architecture. The Home Storage Open Caching Node (HS-OCN) is a new component of the open caching system and addresses in-home use cases for the improvement of content delivery. This document describes the architectural guidelines and functional . . . Read more
