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Article Type: Definition

Second Screen

Second screen technology refers to the use of a mobile device (or another device) to provide an enhanced viewing experience for other content usually with interactive features.

Server-side Ad Insertion

Server-side ad insertion (SSAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. SSAI does this by fetching ads from one or more ad servers and stitching those ads into the video . . . Read more

Shield Cache

Cache server located in front of the origin servers in order to enhance their capabilities and offer content to an increasing number of CDN origin access points without increasing the number of origin servers. The downstream CDN elements will fetch the object from the shield cache rather than pulling from . . . Read more

Single Sign-On

Single Sign On is an authentication method that allows a user to log in with a single user ID and password to access one or more software systems that might be independent of each other.

Start-Over

The ability for a viewer to rewind to the start/beginning of a program which is currently being broadcast and play it in a timeshifted fashion.