Ad Avail
A time in an Ad Break where an ad insertion–or a replacement or deletion of existing baked-in ad–can occur. An Ad Break can consist of one or more…
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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35 articles
Ad Break
A time in digital content where ad insertions–or replacements or deletions of existing baked-in ads–can occur without the action impacting the underlying entertainment programming. An Ad Break can…
Read articleAd ID
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an…
Read articleAd Identifier
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until…
Read articleAd Insertion Conceptual Process
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of…
Read articleAd Pod
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
Read articleAd Server
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was…
Read articleAd-ID.org
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs…
Read articleAddressable TV
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors…
Read articleAdvanced TV
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear…
Read articleAdvertising Buyers and Sellers
Example of companies involved in the buying and selling of advertising.
Read articleAdvertising Identifier
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular…
Read articleAdvertising-based Video-on-Demand
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an…
Read articleClient-side Ad Insertion
Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video…
Read articleConnected TV
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as…
Read articleCSAI and SSAI Reference Architecture
Simplified reference architecture for CSAI and SSAI systems
Read articleDemand-Side Platform
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Read articleDigital Video Advertising
Advertising that appears before, during or after digital video content in a video player (i.e., pre-roll, mid-roll, post-roll video ads). Digital video ads include TV commercials online and…
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