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Wiki Tags: CSAI

Server-Guided Ad Insertion (SGAI)

17 Jun, 2025 Advertising

Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively and seamlessly. In SGAI, the server utilizes manifest mechanisms to provide ad opportunity marking and priming with the player performing the final . . . Read more

CSAI and SSAI Reference Architecture

08 Sep, 2023 Advertising

Simplified reference architecture for CSAI and SSAI systems

Client-side Ad Insertion

11 Oct, 2022 Advertising, Ecosystem

Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video . . . Read more