Streaming Video Technology Alliance is the International Technical Association which provides a forum for companies around the world in the streaming video industry to collaborate on improving streaming video interoperability.
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.
Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video . . . Read more
