Advanced Video Coding
August 20, 2024
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source content at multiple bit rates with the video player choosing the most appropriate to makes playback as smooth as possible for viewers
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often used as the basis upon which digital advertising is bought and sold. In practice, an impression for a video ad typically occurs
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular advertising identifiers include Apple’s identifier for advertisers (IDFA) and Google device identifier for Android known as Android Advertising ID (AAID) or Google
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs associated with information about advertising creatives, the system can function in a manner similar to how your driver’s license number can be
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was viewed
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
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