A time in digital content where ad insertions–or replacements or deletions of existing baked-in ads–can occur without the action impacting the underlying entertainment programming. An Ad Break can be of varying lengths and can be placed at any point in the content (pre, mid, or post). An Ad Break typically
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until 2003.
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