Translate This Site:

Author: Jason Thibeault

Variant

Program content that has been encoded into a particular bit rate, frame size and/or frame rate. ABR streaming technology provides consistent, high-quality viewing in situations where bandwidth may fluctuate, and where viewers may be on a wide range of devices by combining multiple variants into a single package that represents . . . Read more

Placement Opportunity Information Service

The Placement Opportunity Information Service (POIS) provides an interface to a repository of descriptions of opportunities for placement of content within an audio/video stream. Frequently these specify opportunities for insertion of advertising content within entertainment programming. The POIS may also contain attributes and constraints for each placement opportunity, platform compliance, . . . Read more

Advertising-based Video-on-Demand

A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.

Ad Identifier

The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until 2003.