Server-Guided Ad Insertion (SGAI) Diagram
Reference architecture for SGAI
Reference architecture for SGAI
Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively and seamlessly. In SGAI, the server utilizes manifest mechanisms to provide ad opportunity marking and priming with the player performing the final . . . Read more
Precision Time Protocol (PTP) is a time standard. It enables other technologies, ex. the 2110 protocol, to keep accurate timing between audio, video, closed captioning and other metadata.
The SVTA QUIC Tech Brief examines some of the differences and improvements between TCP and QUIC and provides an overview of HTTP/3. It examines the deployment model and summarizes some of the pros and cons that streaming providers need to consider before QUIC adoption.