Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively and seamlessly. In SGAI, the server utilizes manifest mechanisms to provide ad opportunity marking and priming with the player performing the final . . . Read more
Precision Time Protocol (PTP) is a time standard. It enables other technologies, ex. the 2110 protocol, to keep accurate timing between audio, video, closed captioning and other metadata.
Electronic Programming Guide (EPG) is a digital guide that displays information about current and upcoming content on cable, satellite or streaming channels. At a glance an EPG will allow a user to browse available content so that they can determine what and when to watch content they are interested in.
Carrier-Grade Network Address Translation (CGNAT) is often used by network operators to allow a large number of private IP addresses to reside behind a small number of public IP addresses.
Common Access Token (CAT) is a CTA standard (CTA-5007-A) published in 2024 defining a token structure which can be used across multiple interoperable CDNs.
Advanced Television Systems Committee (ATSC) is a non-profit standards organization focused on signaling and delivery of television.
Internet Protocol Television (IPTV) is TV delivered over Internet Protocol (IP) rather than traditional methods such as cable or satellite.
Autonomous System Number (ASN) is a unique identifier assigned to each network operator who manages part of the Internet.
Digital Rights Management (DRM) is the use of keys and certificates to authorize playback of a video stream to a specific user and/or device over IP streaming like OTT. DRM provides a mechanism to distribute content encryption keys securely, to specify rules for the use of those keys, and to . . . Read more
Vertical Interval Timecode (VITC) is a method of encoding timecode information into the VBI of a video signal, typically an analog video signal like NTSC or PAL. VITC timecode is used to precisely identify and label each frame of video in a sequence.
