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Advanced Television Systems Committee (ATSC)
Autonomous System Number (ASN)
Carrier-Grade Network Address Translation (CGNAT)
Common Access Token (CAT)
Electronic Programming Guide (EPG)
Internet Protocol Television (IPTV)
Precision Time Protocol (PTP)
Server-Guided Ad Insertion (SGAI)
Server-Guided Ad Insertion (SGAI) Diagram

Tag: Advertising

Server-Guided Ad Insertion (SGAI)

Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively and seamlessly. In SGAI, the server utilizes manifest mechanisms to provide ad opportunity marking and priming with the player performing the final

Insertion Order

An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

Ad Impression

The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often used as the basis upon which digital advertising is bought and sold. In practice, an impression for a video ad typically occurs

Industry Associations and Standards Organizations

There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below is a list of organizations, a description, a categorization, and a link to the organization itself. Organization Name Category Relevant Documents Simple Description SDO  

Ad ID

Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an internal identifer such as ISCI, and 2) a short cut for “advertising identifier”, a unique identifier associated with a device on which

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