TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable
This entry is classified into the following categories:
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear Addressable, and VOD Addressable
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