Ad Break
A time in digital content where ad insertions–or replacements or deletions of existing baked-in ads–can occur without the action impacting the underlying entertainment programming. An Ad Break can…
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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Ad ID
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an…
Read articleAd Identifier
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until…
Read articleAd Impression
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often…
Read articleAd Pod
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
Read articleAd Server
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was…
Read articleAd-ID.org
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs…
Read articleAdaptive Bitrate
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source…
Read articleAdaptive Bitrate (Low Latency)
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Read articleAddressable TV
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors…
Read articleAdvanced TV
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear…
Read articleAdvanced Video Coding
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Read articleAdvertising Identifier
A unique identifier associated with a device on which advertising will be shown that is used for greater control in the targeting of ads to the device. Popular…
Read articleAdvertising-based Video-on-Demand
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an…
Read articleAES
Advanced Encryption Standard
Read articleAPI
Application Programming Interface
Read articleATSC
Advanced Television Standard Committee
Read articleAWS
Amazon Web Services
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