Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only
An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source content at multiple bit rates with the video player choosing the most appropriate to makes playback as smooth as possible for viewers
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often used as the basis upon which digital advertising is bought and sold. In practice, an impression for a video ad typically occurs
There are numerous industry associations, trade associations, technical groups, and standards definitions organizations (SDOs), operating in the streaming industry space (or adjacent to it). Below is a list of organizations, a description, a categorization, and a link to the organization itself. Organization Name Category Relevant Documents Simple Description SDO
Greening of Streaming has an objective to improve the energy efficiency of streaming ecosystems. It adopts a WATTs first target, in the belief that by focusing on reducing the power used by the complete system there will be benefits both in a reduced TCO and in a raised ESG position,
This diagram is a high-level schema of a streaming service and its relationships to measuring WATTs throughout the system.
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