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THE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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Read article5G and the Edge Cloud for Streaming Video
5G is the fifth generation of cellular networks and it brings new capabilities that have the potential to create opportunities for consumers, businesses, and society. This is particularly…
Read articleABR Client Side Latency
Factors impacting client-side latency in ABR-based streaming.
Read articleAd Avail
A time in an Ad Break where an ad insertion--or a replacement or deletion of existing baked-in ad--can occur. An Ad Break can consist of one or more…
Read articleAd Break
A time in digital content where ad insertions--or replacements or deletions of existing baked-in ads--can occur without the action impacting the underlying entertainment programming. An Ad Break can…
Read articleAd ID
Ad ID is a term that generally has two references: 1) a unique identifer for an advertising asset, commonly associated with a registry such as Ad-ID.org or an…
Read articleAd Identifier
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until…
Read articleAd Impression
The measure of an ad being viewed by whoever is watching the content in which the ad is delivered. This metric, or some form of it, is often…
Read articleAd Insertion Conceptual Process
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of…
Read articleAd Pod
An individual Ad Pod is a group of ads that have, or are expected to, play back-to-back in one Ad Break.
Read articleAd Server
Technology used by both publishers (sell-side ad server) and brands (buy-side ad server) that decides which ad to show to a viewer and tracks whether the ad was…
Read articleAd-ID.org
Ad-ID.org is an industry organization focused on providing an identity system and a consistent set of naming conventions for advertising assets. By creating a registry of unique IDs…
Read articleAdaptive Bitrate
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source…
Read articleAdaptive Bitrate (Low Latency)
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Read articleAddressable TV
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors…
Read articleAdvanced Television Systems Committee (ATSC)
Advanced Television Systems Committee (ATSC) is a non-profit standards organization focused on signaling and delivery of television.
Read articleAdvanced TV
TV content that has evolved beyond traditional linear television delivery models. This umbrella term is inclusive of the following: Interactive TV (iTV), Connected TV (CTV), Smart TV, Linear…
Read articleAdvanced Video Coding
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
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