A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.
The Ad Identifier (Ad-ID) is the advertising industry standard unique identifier for all commercial assets airing in the United States. Previously the industry used the ISCI system until 2003.
Dynamic Ad Insertion (DAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. DAI does this by fetching ads from one or more ad servers and stitching those ads into the video
Server-side ad insertion (SSAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. SSAI does this by fetching ads from one or more ad servers and stitching those ads into the video
A subset of Connected TV, a television set that is connected to the Internet via built-in internet capabilities
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