Dynamic Ad Insertion
Dynamic Ad Insertion (DAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video…
Read articleTHE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
Showing category: Advertising Clear filter
35 articles
Free Ad-Supported Television
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized…
Read articleInsertion Order
An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal…
Read articleInteractive TV
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways,…
Read articleLinear Addressable
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
Read articlePlacement Opportunity
A time in an Ad Break where an ad insertion–or a replacement or delection of existing baked-in ad–can occur. An Ad Break can consist of one or more…
Read articlePlacement Opportunity Information Service
The Placement Opportunity Information Service (POIS) provides an interface to a repository of descriptions of opportunities for placement of content within an audio/video stream. Frequently these specify opportunities…
Read articleServer-Guided Ad Insertion (SGAI)
Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively…
Read articleServer-Guided Ad Insertion (SGAI) Diagram
Reference architecture for SGAI
Read articleServer-side Ad Insertion
Server-side ad insertion (SSAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video…
Read articleSmart TV
A subset of Connected TV, a television set that is connected to the Internet via built-in internet capabilities
Read articleStreaming Advertising Tech Stack
High level overview of the typical functional components used in an ad supported streaming application.
Read articleTrick Play
Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during…
Read articleTypical Streaming Advertising Insertion Sequence
Typical sequential diagram showing workflows for a typical ad insertion process
Read articleVariant
Program content that has been encoded into a particular bit rate, frame size and/or frame rate. ABR streaming technology provides consistent, high-quality viewing in situations where bandwidth may…
Read articleVAST Ad-Stitching Process
VAST-based advertisement insertion into a video streaming session.
Read articleVOD Addressable
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
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