Explore the world of streaming video.

Server-Guided Ad Insertion (SGAI)

Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively…

Server-Guided Ad Insertion (SGAI) Diagram

Reference architecture for SGAI

Server-side Ad Insertion

Server-side ad insertion (SSAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video…

Set-top Box

Shaka Player

Shield Cache

Cache server located in front of the origin servers in order to enhance their capabilities and offer content to an increasing number of CDN origin access points without…

Single Sign-On

Single Sign On is an authentication method that allows a user to log in with a single user ID and password to access one or more software systems…

Smart TV

A subset of Connected TV, a television set that is connected to the Internet via built-in internet capabilities

SMS

Short Message Service – Commonly known as texting.

Software Development Kit (SDK)

Software Development Kit (SDK) is a set of software tools, guidelines and programs used by programmers and developers to create applications for a specific platform.

Squid Cache

Start-Over

The ability for a viewer to rewind to the start/beginning of a program which is currently being broadcast and play it in a timeshifted fashion.

Stream Leakage

The theft of video streams by unauthorized bad actors.

Streaming Advertising Tech Stack

High level overview of the typical functional components used in an ad supported streaming application.

Streaming Video Technology Alliance

Streaming Video Technology Alliance is the International Technical Association which provides a forum for companies around the world in the streaming video industry to collaborate on improving streaming…

Supplemental Enhancement Information (SEI)

Supplemental Enhancement Information (SEI) is data that can be embedded within H.264 or H.265 video streams and can be used for various purposes, such as signaling information to…

SVTA

SVTA Streaming Video Technology Alliance

TCP

Transmission Control Protocol