Supplemental Enhancement Information (SEI) is data that can be embedded within H.264 or H.265 video streams and can be used for various purposes, such as signaling information to the decoder or conveying metadata related to the video.
ISO base media file format (ISOBMFF) is a standard for storing and exchanging media data.
Application Programming Interface (API) is a software intermediary that allows two applications to communicate with each other. They can be used to access data and service functionality within applications or databases.
Hardware or software that encodes or decodes a data stream (e.g. audio, video, closed captions).
Common Media Server Data (CMSD) is a CTA standard (CTA-5006) published in 2022 defining how Origins and CDNs send status information to downstream workflow nodes (e.g. CDNs, players) with every object response.
Common Media Client Data (CMCD) is a CTA standard (CTA-5004) published in 2020 defining how player clients send playout and error status information to upstream workflow nodes (e.g. CDNs) with every object request.
Greening of Streaming has an objective to improve the energy efficiency of streaming ecosystems. It adopts a WATTs first target, in the belief that by focusing on reducing the power used by the complete system there will be benefits both in a reduced TCO and in a raised ESG position,
Real Time Messaging Protocol (RTMP) is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia for streaming between Flash Player and the Flash Communication Server, it has since been widely adopted for streaming to and from other end points
TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
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