Tag: Data

Application Programming Interface

Application Programming Interface is a software intermediary that allows two applications to communicate with each other. They can be used to access data and service


Hardware or software that encodes or decodes a data stream (e.g. audio, video, closed captions).

Common Media Server Data

Common Media Server Data is a CTA standard (CTA-5006) published in 2022 defining how Origins and CDNs send status information to downstream workflow nodes (e.g.

Common Media Client Data

CTA standard (CTA-5004) published in 2020 defining how player clients send playout and error status information to upstream workflow nodes (e.g. CDNs) with every object

WATTs KPI For Streaming Sustainability

Greening of Streaming has an objective to improve the energy efficiency of streaming ecosystems. It adopts a WATTs first target, in the belief that by

Real Time Messaging Protocol

Real Time Messaging Protocol is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia

Addressable TV

TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic,

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