Real Time Messaging Protocol is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia for streaming between Flash Player and the Flash Communication Server, it has since been widely adopted for streaming to and from other end points due
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
Advertising that appears before, during or after digital video content in a video player (i.e., pre-roll, mid-roll, post-roll video ads). Digital video ads include TV commercials online and can appear in streaming content or in downloadable video.
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.
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