Definition articles

SD

Standard Definition video – “SD” usually refers to 576p or 480p content.

Second Screen

Second screen technology refers to the use of a mobile device (or another device) to provide an enhanced viewing experience for other content usually with interactive features.

Secure Reliable Transport (SRT)

Secure Reliable Transport is an open-source video streaming protocol and technology used to transmit high-quality video and audio streams over unreliable or unpredictable networks, such as the public…

Server-Guided Ad Insertion (SGAI)

Server-Guided Ad Insertion (SGAI) is a technology used in streaming that combines the benefits of client-side and server-side ad insertion (CSAI and SSAI) to deliver ads more effectively…

Server-side Ad Insertion

Server-side ad insertion (SSAI) is a server-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video…

Set-top Box

Shield Cache

Cache server located in front of the origin servers in order to enhance their capabilities and offer content to an increasing number of CDN origin access points without…

Single Sign-On

Single Sign On is an authentication method that allows a user to log in with a single user ID and password to access one or more software systems…

Smart TV

A subset of Connected TV, a television set that is connected to the Internet via built-in internet capabilities

SMS

Short Message Service – Commonly known as texting.

Software Development Kit (SDK)

Software Development Kit (SDK) is a set of software tools, guidelines and programs used by programmers and developers to create applications for a specific platform.

Start-Over

The ability for a viewer to rewind to the start/beginning of a program which is currently being broadcast and play it in a timeshifted fashion.

Stream Leakage

The theft of video streams by unauthorized bad actors.

Streaming Video Technology Alliance

Streaming Video Technology Alliance is the International Technical Association which provides a forum for companies around the world in the streaming video industry to collaborate on improving streaming…

Supplemental Enhancement Information (SEI)

Supplemental Enhancement Information (SEI) is data that can be embedded within H.264 or H.265 video streams and can be used for various purposes, such as signaling information to…

SVTA

SVTA Streaming Video Technology Alliance

TCP

Transmission Control Protocol

Technical Metadata

Data that describes technical properties of media assets, system interfaces, transmission or playback. This information is typically generated and used for programmatic purposes but may also be displayed…