Explore the world of streaming video.

Addressable TV

TV advertising model where different ads are shown to different audience segments watching the same TV program. Those segments could be defined by behavioral, demographic, and geographic factors…

Application Programming Interface (API)

Application Programming Interface (API) is a software intermediary that allows two applications to communicate with each other. They can be used to access data and service functionality within…

Common Media Client Data (CMCD)

Common Media Client Data (CMCD) is a CTA standard (CTA-5004) published in 2020 defining how player clients send playout and error status information to upstream workflow nodes (e.g. CDNs) with…

Common Media Server Data (CMSD)

Common Media Server Data (CMSD) is a CTA standard (CTA-5006) published in 2022 defining how Origins and CDNs send status information to downstream workflow nodes (e.g. CDNs, players)…

Content Delivery Network (CDN)

Content Delivery Network (CDN) is a data network optimized for the delivery of content, e.g. video, at a large scale. Comprised of both hardware and software components.

Data Schema

A schema is the organization, structure and rules used to describe a set of data. Multiple schema or 'schemata' together can be represented in graphical forms such as…

Encoder-Decoder

Hardware or software that encodes or decodes a data stream (e.g. audio, video, closed captions).

ISO Base Media File Format (ISOBMFF)

ISO base media file format (ISOBMFF) is a standard for storing and exchanging media data.

JavaScript Object Notation

JavaScript Object Notation is an open standard file format, and data interchange format, that uses human-readable text to store and transmit data objects consisting of attribute–value pairs and…

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Real Time Messaging Protocol (RTMP)

Real Time Messaging Protocol (RTMP) is a communication protocol for streaming audio, video, and data over the Internet. Originally developed as a proprietary protocol by Macromedia for streaming…

Supplemental Enhancement Information (SEI)

Supplemental Enhancement Information (SEI) is data that can be embedded within H.264 or H.265 video streams and can be used for various purposes, such as signaling information to…

Transport Stream

Transport Stream is a container format encapsulating packetized elementary streams of audio, video and other data for transmission and storage purposes. It is the main format in digital…

WATTs KPI For Streaming Sustainability

Greening of Streaming has an objective to improve the energy efficiency of streaming ecosystems. It adopts a WATTs first target, in the belief that by focusing on reducing…