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THE STREAMING VIDEO KNOWLEDGE BASE
Explore the world of streaming video.
Definitions, diagrams and technical knowledge, connected.
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40 articles
Ad Insertion Conceptual Process
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of…
Read articleAdaptive Bitrate
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source…
Read articleAdaptive Bitrate (Low Latency)
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Read articleAdvanced Video Coding
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Read articleAdvertising-based Video-on-Demand
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an…
Read articleCMAF
Common Media Application Format. ISO/MPEG Standard2
Read articleCMAF Fragment
Smallest referenceable unit in CMAF containing at least a MovieFragmentBox (moof) and a MediaDataBox (mdat) atom.
Read articleCommon Media Application Format (CMAF)
Common Media Application Format (CMAF) is an Apple-Microsoft standard aiming to simplify workflows by defining concurrent use of multiple ABR methods (e.g. DASH, HLS) while using one set…
Read articleConnected TV
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as…
Read articleDelay Line
Parameter that enables you to add a delay on a linear channel. This is useful when the channel is viewed from a different time zone.
Read articleDemand-Side Platform
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Read articleFree Ad-Supported Television
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized…
Read articleGroup of Pictures (GOP)
Group of Pictures (GOP) is a collection of successive pictures within a coded video stream. It is composed of I, P, B and D frames which are composing…
Read articleID3
ID3 is a metadata format that can be used to carry additional information in CMAF and transport streams.
Read articleInteractive TV
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways,…
Read articleInteractive Video Service
Interactive Video Service is a managed live streaming service from Amazon Web Services, built on the same tech that powers Twitch.
Read articleISO Base Media File Format (ISOBMFF)
ISO base media file format (ISOBMFF) is a standard for storing and exchanging media data.
Read articleKey Performance Indicator (KPI)
Key Performance Indicators (KPI) are metrics that are used to measure the performance of a streaming service.
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