An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.
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An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct sold/bought advertising deal and provides information the ad operations team needs to execute the ad campaign.
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