Live Streaming Workflow
April 12, 2024
High level view of video streaming workflow for live content.
High level view of video streaming workflow for live content.
Common Media Application Format (CMAF) is an Apple-Microsoft standard aiming to simplify workflows by defining concurrent use of multiple ABR methods (e.g. DASH, HLS) while using one set of audio and video media files.
Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).
Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only
Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)
Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source content at multiple bit rates with the video player choosing the most appropriate to makes playback as smooth as possible for viewers
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized by advertising revenue instead of a subscription revenue. This term is typically associated with a streaming service delivering TV though an application
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