Adaptive Bitrate is a method of video streaming that adjusts video quality based on network conditions to improve video streaming over HTTP networks. This process involves encoding source content at multiple bit rates with the video player choosing the most appropriate to makes playback as smooth as possible for viewers
Addressable ads inserted into Video on Demand viewed content. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
Addressable ads inserted into live or linear TV programming. This term is typically associated with traditional pay-TV operators delivering these services over set-top box.
A catch-all term for adding a viewer engagement piece to television. This can include both interactive content and advertising, and can be delivered in a variety of ways, including through the first- and second-screen.
A streaming video service that offers consumers access to free television which includes advertisements. The term implies a business model where the delivery of the service is subsidized by advertising revenue instead of a subscription revenue. This term is typically associated with a streaming service delivering TV though an application
A television set that is connected to the Internet via built-in internet capabilities (i.e., a Smart TV) or via a consumer electronic device with internet capabilities such as a gaming console or streaming box or stick and is able to access a variety of video content.
Program content that has been encoded into a particular bit rate, frame size and/or frame rate. ABR streaming technology provides consistent, high-quality viewing in situations where bandwidth may fluctuate, and where viewers may be on a wide range of devices by combining multiple variants into a single package that represents
A streaming video service that offers consumers access to on-demand video content which includes advertisements. This term is typically associated with a streaming service delivering TV though an application on a Connected TV.
Smallest referenceable unit in CMAF containing at least a MovieFragmentBox (moof) and a MediaDataBox (mdat) atom.
Parameter that enables you to add a delay on a linear channel. This is useful when the channel is viewed from a different time zone.
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