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Adaptive Bitrate
Application Programming Interface
Common Media Application Format
Common Media Client Data
Common Media Server Data
Content Delivery Network
Coordinated Universal Time
Digital Rights Management
Digital Rights Management (CDN)
Encoder Boundary Point

Category: Video

Key Performance Indicator

Key Performance Indicators are metrics that are used to measure the performance of a streaming service.

Time To First Byte

Time to First Byte (TTFB) refers to the time between the browser requesting a resource (i.e., a webpage, a video manifest, a video segment) and when it receives the first byte of information from the server. This time includes DNS lookup and establishing the connection using a TCP handshake and TLS handshake if the request is made

Ad Insertion Conceptual Process

Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.

Common Media Application Format

Common Media Application Format is an Apple-Microsoft standard aiming to simplify workflows by defining concurrent use of multiple ABR methods (e.g. DASH, HLS) while using one set of audio and video media files.

Advanced Video Coding

Video compression standard, published in 2004, with the goal to succeed MPEG-2/H.262 by reducing bitrate up to 50% while maintaining the same perceptual video quality (PVQ).

Trick Play

Trick mode or trick play is a feature of digital video systems, including digital video recorders and video on demand systems, that mimics the visual feedback given during fast-forward and rewind operations that were provided by analogue systems such as VCRs. Trick play manipulates the video stream to include only

Demand-Side Platform

Software technology that enables advertisers to coordinate and manage the automated buying of advertising with supply-side platforms (SSPs)

The Streaming Video Wiki is organized and maintained by the Streaming Video Technology Alliance, a global technical association dedicated to solving the critical technical challenges of streaming high-quality video at scale. For more information about the SVTA or questions about this Wiki, please contact the SVTA.

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