Streaming Video Technology Alliance is the International Technical Association which provides a forum for companies around the world in the streaming video industry to collaborate on improving streaming video interoperability.
Conceptual overview of the ad insertion process, showing a representation of content with an ad break, an Ad Server containing many potential ad campaigns, and the insertion of specific ads into the content stream.
Client-side Ad Insertion (CSAI) is a client-side technology that enables publishers to insert video ads, typically targeted to an individual or household, into live linear programming and video on demand content. CSAI does this by fetching ads from one or more ad servers and sequencing those ads with the video
The Streaming Video Wiki is organized and maintained by the Streaming Video Technology Alliance, a global technical association dedicated to solving the critical technical challenges of streaming high-quality video at scale. For more information about the SVTA or questions about this Wiki, please contact the SVTA.
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